Ghanaian rap icon Sarkodie is setting the record straight on a long-standing industry debate, calling out the notion that music is not a “proper business.”
The award-winning artiste has described such views as dismissive and out of touch with the global impact of the music industry.
“That Question Is Insulting”
Reacting to a common question often directed at creatives, Sarkodie did not hold back.
“That question ‘apart from music, what business do you do? Like, a proper business?’ honestly comes off as a bit insulting.”
For the rapper, the issue goes beyond semantics. It speaks to how society undervalues creative careers, particularly in Africa.
Music Is Big Business
Sarkodie emphasized that music is one of the largest industries in the world, contributing significantly to economies and creating employment across multiple sectors.
“Music is actually one of the biggest industries in the world, and in many cases, it’s just as serious, if not more, than what people like to call ‘proper businesses.’”
His stance reinforces a growing shift in how creative industries are perceived globally, with music now recognized as a major economic driver.
A Real Investment, Not a Side Hustle
Beyond the spotlight, Sarkodie highlighted the business side of building a music career. According to him, success in music requires strategy, financial investment, and long-term planning—just like any other entrepreneurial venture.
“At the end of the day, investing in a music career is a real business decision. Like any other venture, it has its risks, but it can also be highly rewarding if approached the right way.”
Industry Voices Back the Message
His comments have since sparked widespread conversation online, with many artistes and creatives echoing the same sentiment. For them, music is not a fallback option. It is a profession, a business, and a major contributor to modern culture and commerce.
Changing the Narrative
Sarkodie’s remarks add to an ongoing conversation about respect, recognition, and the evolving value of creative work in Ghana and beyond.
As the industry continues to expand, his message is clear. Music is not just art. It is business.
